Evolució by Onionlab / Mapping Festival 2013Here is a mapping projection done on the art history Museum at La Ville de Geneve. This project mapping was made by Onionlab with the title evolution were here they are projecting pure graphic design in collaboration with the sound and music. Here this company are visualising the evolution of the graphic and the sound were here the way this is made it gives out the meaning so well.
In this mapping festival this projection is made with a futuristic change design, here the producers are creating a new thing something that is being changes from one state to the other form so the feeling of something changing as evolution here is happening. This structure of projection mapping is made of simple shapes and lines which all together makes a good design and evoke a 3D feeling when the design is moving like the example when the boxes comes out from the building like they are solid structures. This design is just video design effect there is no interaction and no other use that the public can do but the result of the whole thing is amazing in my opinion. The designers here are using 2D and 3D shapes lines and effects. In the beginning of the projection they used bright light on the building with boxes covering the building converting into smaller boxes and then into lines (like the prison bars), one part that I like in the beginning is the illusion of the circle created at the centre of the design were part of the structure it seems like it is getting bigger and dissolving into noting. After the big circle this scribe the lines get tinier and other lines came in to create a grid and horizontal lines and here the effect is created as an old film which is going to begin and other effect that brings change/evolution are the changing state of the windows which are rotating even the columns are rotating and this gives the meaning of change of something that is going on revolution. |
Colours are not used here exept for the blue colour which creates an effect at the end of the projection as like the building is going to dissolve into outer space. The main colours used here are the white and grey and this creates a texture of an old film type and helps to bring out more the 3D effect of the video. Here in figure ----- we can see how the 3D effect is realised and the finishing and the perfect definition of the boxes that comes out from the facade to create an illusion with only two colours that interacts with each other so well, it is important to know as well that this projection mapping was made with a 3D projector and 3D techniques to bring out this effect on the building. In my opinion here is that this projection mapping made here is great because they are delivering the message so well that this makes the design being good because the audience are understanding what is happening and what is this all about. This projection mapping falls under a good design because it has a good 3D design effect that when it was a 3D it looked like 3D and when it looked like 2D it did so, but another important thing is that when the design it look like there is nothing behind it looked well and in the time were the hole building looked that is converting into blue and white light beams it was presented very good that it looked like the hole building has disappeared. Another thing that makes this a good design is that there is a balance in the design for example the things are designed in a way that they look not so crowded and complicated but they were in there good place so to create a balanced and symmetrical structure and design and all this makes it a good design even the fact that the thought of the title is delivered this makes it a good design too. The whole projection is designed as something not real something that is futuristic and never happened before which all this describe the title of this projection state of the art. So yes this mapping projection falls under a good design and thinking. Projection mapping are used in advertising like in the example of the Nokia Lumia were the pretended to make the projection mapping of dead mouse but it was the advert of the lumia mobile phone, other advert projection mapping are the Fanta advert that was made on the Dubai mall. |
Fanta projection mapping in Dubai
This mapping projection is a good one but it is not the best that I saw but I like the way they made the design and the thinking of a game in the advert. The strength of this mapping is the way they made the game and the way it looks like the old game machine that we used to play in games rooms.
In this projection the designers were thinking of making an advert which is fun, colour full and that gives excitement to the viewer, so they had begun this advert with the small orange gas bubbles that characterise the popular drink Fanta. All of us we had seen the animation advert of Fanta which is more targeted to the young audience and here they had targeted again the young audience by introducing this game projection which in my opinion it wold be better it they evolved it into an interactive game for all audience. This advert is an emotional one for the small people and it gives the sense of identity for the product because there are the colours which are linked with the product. The Fanta projection mapping is made with 2D and 3D effect and they use a lot of shapes, texture for the game and colours for example in the first they are using the small bubbles which looks like they are three dimensional and even the big ball which is going around the building it is leaving the facade cracked were ever it pass, than when we come to the game the designer here decided to go again to the old fashioned 2D games that we used to play and with colours associated with the Fanta drink but in the typical tons of these games. He is using several textures in the game like iron texture with rived, blue pillows and water texture. |
In this game the designer is evoking a challenge between the Fanta orange ball and the blue arrows as who is going to win this game; another important thing is the sound which is interacting with the game so to make it more real and interesting. As I mentioned this mapping is viewing all the charateristics of the games room boxes with all there pixilated texture, finish and decoration even the petterns are the same as the once of this old games. A nice design/effect that is made in this projection is the way they made the spreading of the Fanta liquid after the ball has reached the key to unlock the next level because they made it in a way that it seems like liquid has been spread all over the building even in the melting part it seemed like it is melting for real and this makes it to be a better design.
At the end of this projection mapping it has a communication in which all this has been made were the game converts into a cloth and then it revels the Fanta bottle under it with a bright coloured splash with the Fanta graphic design that we use to know. AS a projection it is a good one and this is all that makes it good in my opinion but it has other things that it can be done better for example the part were the game converts into cloth and revels the bottle I would change it and make it interacts with the game so the be continued because the way they made it looks a bit out of point, even the and character it is better if it was removed and left the battle allow or if they wanted the character I wold did it coming from behind the bottle moving near the bottle. But overall there is a lot of work behind this and the message was delivered to all ages from adult that used to play these fames to young children that love games to this makes it a good design. |
LG optimus OneLG optimus one is a mobile phone device and here is an advert for this mobile as the one for the Nokia Lumia with dead mouse.
When we are talking of reality mapping projection we can’t miss out this work of art made by LG for the new mobile phone. Here the element of 3D design is so good that it makes you feel that it is coming out from the building for real and this makes a good effect and technique which all together makes a good design. Aesthetically this mapping was made to advertise the new product in a way that makes people enjoying it. In the beginning of the projection the LG logo has been feature to show the identity of the company. In this work we can see an interactivity between the projection and the building its self were most of the effects which are in 3D are made to convert the building into something that moves like in the beginning we can see that parts of the building are coming out into shapes and this is making the illusion that parts of the building are coming out and then the hole building converts into an android robot with an amazing 3D effect were the lights of the robot eyes are like coming out of the building. Texture in this mapping projection is introduced a lot in the building texture of the robot in the texture of ice, water and leafs so to make the design more realistic even the colours of this projection they are so clause to nature that it makes the object like real things for example the colours of the fish, the colours of nature they all have gradients and light shading that makes them more close to reality. All the appearance of this mapping looks great and real the most thing that I liked in this mapping is the ice braking into water and the fish and the sea life because it look so real that the fish seemed that they are just flying in air most specially the ones that comes from no were like the turtle and the small fish and this gives a perfect 3D projection. |
Than in this mapping we find many changes of shanario first the technology with the android robot, than the grate effect of the moving building than it changed its state and the building was converted into full colours (yellow, blue, purple and green) lines and circles another amazing thing are the spirals that came out of the building and they looked like they are coming out over the audience, the freezing part and converting into the underwater, than ice skating, the octopus and nature were all this may symbolise the vast selection and thinks that this mobile phone have so to make it special than the other devices that LG has come out with. This design for me has reached a good quality and high standard with the details and technique that they used here they had transferred the communication to the audience that by supporting LG you can make grate things you can change your life and make it better by choosing to have the new LG optimus One. So I think here in the design they introduced these symbols to show that this company is a good one and one that you can trust as well. As my final comments on this mapping projection I think here they had a good story line and good story board and they came out with a vast of ideas to create this composition with all the meanings behind it. In some cases of this design they used symmetrical technique and the majority of all projection was made in 3D design so to give more reality, 2D design has been used as well in the digital aspects of the design were there was no need of three dimensional. So all this makes it a good design and since the message of the product which overall is the aim of this advert has reached this makes the design a good communication between art aspect and the audience. |
Kernel Festival 2011Kernel Festival 2011 at Villa Tittoni Traversi- Desio had made this amazing mapping projection were here was developed a design which has changed the way the building looks and how it looks because sometimes we can see that the building has change just with a projection.
In this projection the form and style is changing from one into another one as we see in the beginning the started the projection from the cave age/era than it started changing building according to the time to the eras from Roman/Greek to middle ages and to other ages till nowadays. The thing that I liked here is that they use perfect shadows and good 3D design and they brings the form of the building to the shape they want. In this projection they use many textures according to the building which is featured even for the colours they use the right colours to bring the building and other things in the projection that looks as it is a real one. A thing that I noticed was that the place where the projection was healed it was black dark there was no light only the projection light and this effect helps a lot to make the projection mapping comes perfect (It is important that for our projection we try to dim or switch the lights that are close to the palace to get the best result for the mapping effect). |
A projection mapping is not only to make the building look nice of to transform it into something else but is can transmit a message as we can see here, were they are showing the ages and eras that the human being had to pass from. So here there is some type of communication between the projection and the audience.
In this projection we can see a perfect example of a three-dimensional effect like the effect of the glasses and the effect of the train as it is coming towards the audience, and in our projection I like to introduce this strong effect of the 3D so we can give the audience a more realistic projection like this one. We can see a layout in this projection were the building is designed in a way that all the windows are one on each other or near each other and this creates a grid and a symmetrical design in the hole projection. This projection falls under a good design because it is affected and it has the positional of making the building looks different to the original shape and this gives an illusion for the audience that is exhibited it. |
Prague Tower projection
Here is a projection that is turning an old building in a state of the art more than it is.
The Prague mapping projection is viewing the history of the tower , an effect that I like in this projection is in the beginning were they start with the sketching and design of the tower. When the tower is getting build a thing that I didn’t liked is the flashes on the tower which this may minimise the visually of the projection. The effect of the building blocks of the tower is good and it gives the details of the tower which you may not see in real and this effect I wish to introduce it in our projection mapping because makes you feel that you were there when the building was being build. After the tower building the scene changes to snow falling and then it visualise the horoscopes that are found on the tower, which you may not notes them on the clock. An effect that I liked is that the planets at the centre of the clock turns into a 3D planets which this gives more a reality and helps to describe more the clock things. The mechanism showed at the inside of the tower gives a good description of how the clock works, and I liked the way how the building opens to show the inside of the tower which this makes it looks like a jewel box. The effect of the thunderstorm and rain on the tower is making it looks how it would be when it is raining, and the way how they made the rain falling here is so good that it is as real. This projection mapping has a lot of things that are made in other projection mapping like the ones I found, and is this that makes it a good projection because it is made to visualise all possible effects of projection mapping while telling the story of this popular building in Prague. |
One thing that it should have been tackled is the background light of the streets because there is light on the building and these reduce the quality and effect of the projection because like in the example when the tower becomes in cubes and the building swing it doesn’t look so real because the building is still visible so this effect is not so effected.
This projection mapping is made to give more detail of the tower and clock mechanism that you may never noticed or may never see (like when the building peals and it shows the statues of the clock which are found at the centre were there are two windows were these characters comes out). Things that I don’t liked are when the building is collapsing because it does not have a good feel of 3D, it might be different if I was there watching the projection but I can say from the video that I am watching so we need to avoid this and we try to deliver a good 3D effect so to make it more real. The rocket effect (were the tower turns into rocket ) it is not that good because only I released that it is a rocket when the rocket flame arrives at the top of the building. So for our projection we need to pay attention that the things looks good and describable, that the people understand what is happening, we need to see if light surrounding the palace can be switched off because if not we need to use more projectors so the light will be more strong so the details and effect will be more visual. |
Box
This is an amazing mapping projection on these two platforms. This projection mapping is an interactive one because here we can see the robots moving the platforms and the human which is moving around the platforms and projection so the human here is interacting with the projection. The design of this projection mapping consist of shapes infect the title is called BOX. Here in the beginning we can see the human lifts up the platform and with the movements he makes the platform change in many forms. These forms are all illusion of the design because there is only a platform and here the platform changes to a diminutional box with other boxes in it. This projection mapping it has a strong 3D effect and I noticed that when the colour of the projection is only black and white the effect comes more real.
In this projection there is a high use of patterns and symmetrical objects/patterns and we can see that there is a change in orientation of the projection every time. The presentation of the projection is amazing, the shots of the camera the change between every team, and what we can say when the floor projection is made it is made so good that it is like the floor has opened. |
I liked the part were the human (man) goes at the back of the platforms and then with illusion it is goes into the design and walk the tunnel till it is not visible anymore and this part is made so good that it is like for real that he went into the platforms.
This is a five star mapping projection because it is done well with all the elements and other things and synchronisation of the robots and human. Another important thing is that this projection was made in a studio so they could change and switch all the light so to make the projection in the dark and this helped to get a better result. |