Task 2 - Individual work for BarbaEach of us had to share the alternative projection mapping, a search brand with sub-brands' design, to share with each other, and analyse each others; ideas. This was the alternative to the usual Projection mapping which I shared with the group, since I think that something like this will attract the audience during our exhibition.
Then, I searched for some brands, which have sub-brands, or logos with sub-logos, and these where those which I liked most:
We only had to choose 1 brand and right few points about it. I chose two which are similar.
The two I chose: I Chose two Brands, which are similar to each other.
- Colourful - Simple & Clean - Can use the same logo for the whole exhibition, but change the colour and the coloured text to represent different courses. - Eye catchy - Maybe we can use summer colours? - 2 Different fonts in one logo. The main logo one font, and the course's title another. Analysing others' ideas.
Projection Mappings: Roberta: Laser projection mapping on soap bubbles. http://www.creativeapplications.net/openframeworks/laser-projection-mapping-on-soap-bubbles-by-memo-akten/ What I liked:
What I "disliked":
Matthew: Eurovision 2013 2nd Semifinal - Opening Sequence
https://www.youtube.com/watch?v=ueDgRGcCW4Q What I liked:
What I "disliked":
Luana: Night Lights
http://www.youtube.com/watch?v=2-1_ibDB3Y4 What I liked:
What I "disliked":
Francesco: The Aether Project http://vimeo.com/84539876 What I liked:
Clayton: Interactive Video-Mapping event for sensodyne repair and protect.
http://vimeo.com/27252636 What I liked:
Yanica: Elvis Hologram, Tupac Hologram http://www.youtube.com/watch?v=Cqfa-u3DSdk What I liked:
Luke: Interactive Drawing using kinect http://www.youtube.com/watch?v=pavvSAqUWRM What I liked:
Branding
Clayton: Ricon Group http://www.behance.net/gallery/Ricon-Group-Branding/2506103 What I liked:
Clayton: Motivoscop: Dynamic Logo http://www.behance.net/gallery/Motivoscope-Dynamic-Logo/9539431 What I liked:
Yanica: Platform What I liked:
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My Individual Research, Concepts, and Works.
Advertising Inspirations
Advertising Strategies
- Before and After technique.
- Guaranteeing. - Reputation.
- Appeal to a wider range of audience.
- Facebook. - Website. - Apps.
http://smallbusiness.chron.com/examples-advertising-objectives-strategies-3271.html How to promote an exhibition/ Event
http://www.thedesigntrust.co.uk/actions-to-promote-exhibition-event-craft-fair-trade-show-open-studios/ http://www.marketingesp.co.uk/on-show-marketing/promoting-your-exhibition.htm Advertising Commercials/ Videos
Interactive bus stages.
Interactive Posters
QR Code
Billboards
Where to advertise:
More Advertising Campaigns:
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Research about QR Code Advertising
Since I was in doubt if one can create a rounded QR code when doing group work with Yanica, I did some research, and I found these artistic QR codes, which we might create something similar.
My Concept for Idea 2:Since the logo of the hexagon was still just an Idea, and the branding team started to sketch, Yanica and I came up with the idea to create a simple hexagon logo, so that we could just start working on our concepts and ideas, and then when the logo will be ready, we could have adapted our ideas to the final logo.
This was the fast logo I did just for the concept
My idea for the poster was to do posters with different sections from the hexagon, to get the audience thinking what is it? and continue to follow other posters and materials to gather information, since after seeing multiple posters they will notice that they are of the same brand, hence it's important to keep consistency in each section of the hexagon.
Since advertising for MCAST's exhibition is always limited of what can we do and not, and because of the budget, I had an idea to create an interactive app, which the audience can share their results on social networks such as facebook, and this will gain as a free advertising for us.
Bus stage concept implimentation
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