One can create advertisements for the same product that are aimed at different markets such as:
- men and women
- different countries (ex: India and USA)
- kids and teens and adults
To create these advertisements, one has to present the product which in our case is the exhibition in different ways to target different audience but all adverts needs to indicate the percentage of "customer satisfaction".
In ads, men like superiority claims, women product info:
http://www.gmanetwork.com/news/story/225924/news/specialreports/in-ads-men-like-superiority-claims-women-product-info
According to a July 2011 report by digital market intelligence firm comScore, women, generally, have more positive reactions than men to advertising elements such as product research information, repetitive brand mentions, and demonstrations of results using the product, like in dela Cruz's case.
Men, on the other hand, are influenced largely by claims of superiority, such as products claiming to be the best, the biggest, and the fastest, the report noted.
- men and women
- different countries (ex: India and USA)
- kids and teens and adults
To create these advertisements, one has to present the product which in our case is the exhibition in different ways to target different audience but all adverts needs to indicate the percentage of "customer satisfaction".
In ads, men like superiority claims, women product info:
http://www.gmanetwork.com/news/story/225924/news/specialreports/in-ads-men-like-superiority-claims-women-product-info
According to a July 2011 report by digital market intelligence firm comScore, women, generally, have more positive reactions than men to advertising elements such as product research information, repetitive brand mentions, and demonstrations of results using the product, like in dela Cruz's case.
Men, on the other hand, are influenced largely by claims of superiority, such as products claiming to be the best, the biggest, and the fastest, the report noted.