Apple Manifesto
The word for this manifesto is just excellent!
Here it is a manifesto, which describes all the things how Apple works, and their intentions to deliver good product. When I firs saw this manifesto I just looked at the meaning of the words and the message that Apple wanted to transmit which basically is how the company designs and evaluate things to come up with a better product with a better design for all type of people around the word and it is than when they sign there work when the product achieve all these points made by the company. When I have seen this manifesto for one, twice a time I noticed the simplicity of design that they use (which it reflects the simplicity in their products) the and how it is made to represent things like Joy when you have cupule of balls which hit each other like when people meet each other, so there is joy between all. The transection between one animation to the other were you have a circle which changes in a line and than in a flat circle to introduce type again, the feel that the animation gives to the shapes which enables you to recognise the feel, message that Apple want to pass to every one. |
An other important thing is the sound for every sentence, feel, apart from the background music associated with Apple, So for every action from the animation there is a reaction which is the sound that makes the hole manifesto more understandable.
A design to transmit a message does not have to be complicated if we take this example here we can see that by simple shapes, simple sound and music added with good animation you can deliver the right message trough all the nations and humankind. |
Bacardi together manifesto
Bacardi, was always a sorce of connecting people together in a fun environment were they can chat and having fun together as a society. The story of the Bacardi manifesto start from the creation of humanity were there was two type of humans mansion the two, and the story describes how these two evolved were mention had bigger brains better tools and hair but with out communication with each other, on the other hand mention had communication so they flourished, did things together, become friends and had love and completion and with all this together they evolved and become human were they enjoyed being together. The manifesto than talks about some things that in life makes us lazy and communicate less with each other, so the video emphasize to destroy all these things and enjoy each other, stay together and add cola, lime and Bacardi with our friends so to enjoy more our self’s. With the intelligence of the human they created a “friend” who helped them to be together and to communicate, thanks to Bacardi. (The manifesto slogan “Bacardi Together”)
The Bacardi manifesto is not written or in a form of a book but it is a video made with several forms, in this video we can se that to describe the story they had used different media animation, actual 3D objects and video filming, were with all these media they created a balanced video manifesto. A thing that I like in this video is the colour they used which remembers me in pop art and the hummer in the hole video to deliver a fun manifesto that defers from the traditional type posters or books. |
This manifesto is using two types of sources to deliver the message which are video (animation, filming, etc.) and sound which is the strongest communication in this manifesto, I am saying this because in the first shots of the video there isn’t that much communication (remember we are imagining that the manifesto is with out sound) is from the transection of the prehistoric people to now a days were you get rid about what the video is trying to say and than when it brings the image of Bacardi you will understand more what is about because there are some text like “Bacardi Together”. So a manifesto is not a good one if there is no text or sound (voice), which is describing what, is happening because the main aim of your manifesto is to deliver/say your massage.
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Other Old manifestos
Futuristic manifestos
Bauhaus manifesto by Walter Gropius
First things first manifesto
Manifesto that I didn't liked
I didn't like this manifesto because it is more a work of art than a set of rules or opinions to do something. From the title of these poster "Expectations" it makes me feel and question which expectations what I have to expect ? So the meaning of this manifesto is not that strong and an other thing that I didn't like is that the word are so small that they are hard to read and to think what the artist wanted to say and deliver.