Marlboro Car
This is an outstanding piece of art. This projection manages to make you forget you are watching one. It immerses the viewers into a digital world.
The shape of the background and the way the projections react against the viewers's perspective work perfectly. The information being displayed makes it look like its being displayed on a screen, even though the whole "animation" is 3D. It gives you the feeling you're a camera inside a Need For Speed game.
The colour scheme used is aesthetically perfect and compliments the shapes forming the background enhancing the whole concept of speed. The lines also give that speed effect and transform into high-lighting the car at points during the short projection.
The shape of the background and the way the projections react against the viewers's perspective work perfectly. The information being displayed makes it look like its being displayed on a screen, even though the whole "animation" is 3D. It gives you the feeling you're a camera inside a Need For Speed game.
The colour scheme used is aesthetically perfect and compliments the shapes forming the background enhancing the whole concept of speed. The lines also give that speed effect and transform into high-lighting the car at points during the short projection.