Nokia Lumia
This particular projection was done on the 28th November 2011 in London. The reason behind this projection was to launch a new Nokia Lumia phone. The projection' s canvas was a 120m high building in London that was covered in vinyl so that the projection was clear. They used 16 projectors positioned 300m away. This projection was inspirational because they used mixed media such as real life footage and 3D as well as using a live DJ to play during the projection. This was also done to build up a hype and a crowd for the launch to be effective