This is a real-time projection mapping campaign for Sony PlayStation. It isn’t the typical projection mapping that just projects imagery on wall but it has animate and inanimate object that move around during the scene. The projection had many elements that made the viewer believe that the person in the scene is really in that particular scenario. The camera shots also helped the viewer focus on what the producer wanted them to observe it also made it feel more realistic like shots from a movie. In less than two minutes there was three different vignettes, the scenes started slow to allow the user to understand where the story is at and grab a hold of what going on but after the 35th second the story started picking up really fast, faster with every second. Using this method the audience is attracted to the story and creates that sort of curiosity of what’s going to happen. This build up was created nicely via the audio that was synched to the visuals.
http://vimeo.com/34025760
http://vimeo.com/34025760