In November 2010, H&M brought their store to life with this mapped projection. The projection features a ribbon being untied around the building and several different surreal effects are projected onto it, showing detail of the architectural aspects of the building very clearly. The use of windows makes it look as if the whole thing is not projected but happening in real life. | The colour scheme is a psychedelic one which makes the building's features stand out even more. One of the most eye catching effects is the effect the ribbon makes when it is untied and pulled through the window and behind the wall. |