Toyota UK have come up with the projection mapping on the newly released Toyota Auris back in September 2010. The vehicle used in this projection is in fact a Hybrid model of the Auris. Toyota wanted to show how much energy consumption is significantly reduced in this model, which is evidently shown throughout the whole projection. Toyota are also trying to portray the feeling of generating ample power with less energy by projecting the car being switched on while showing the power flowing from the car | to a nearby electricity generator. The interactivity of the projection is really impressive due to the fact that the smallest of details were projected on such as the tyre threads, rotating tyres etc. The projection's aim is very straight forward and so is very user friendly and very entertaining as well. The best part of it all is the three dimensional use of the car which makes it a top mapped projection. |