This was yet another unusual projection. It the first one I have seen that actually uses info graphics within a projection. The mixture of abstract, information and realism gave a great spectrum of diversity to the projection. The fact that the walls were in a U shape made it easier for the viewer to believe the atmosphere he’s/she’s in most especially during the scene in a coca cola factory, This was done using 7 projectors. They even manage to introduce many styles in the visuals and making it work, the styled varied from minimal illustrations, photographs and special effects (fire, light). The over all look it produced was very modern and maybe a little sci fi looking.
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Lara FormosaArchives
February 2014
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