Whoever was behind this projection project, took the art of projection mapping to the next level. Samsung is not a brand that sticks to convention, and this can be seen seen in the setup of this projection. The projection shows is projected on three buildings. To add, the decorative light and the ambient light of a nearby bridge where the cherry of the cake, as it turned the projection and the venue into one holistic experience.
The whole point of this was to advertise a Samsung product, obviously, so a lot of filming and HD photographs were incorporated, to promote the sharp display of the phone and the camera resolution of the phone. From what I have seen, such projections do not apply the conventional 'once upon a time...' storyline. Some do not even tell a story. They are just a festivity of beautiful pictures accompanied with music. The fact that the audience is watching something out of the ordinary, like a building lighting up and turning into something unexpected is enough. The projections need not be complex. I like this one, no metaphors are involved, just the creativity of an artist and the elegance of Samsung made such a beautiful show happen.
The whole point of this was to advertise a Samsung product, obviously, so a lot of filming and HD photographs were incorporated, to promote the sharp display of the phone and the camera resolution of the phone. From what I have seen, such projections do not apply the conventional 'once upon a time...' storyline. Some do not even tell a story. They are just a festivity of beautiful pictures accompanied with music. The fact that the audience is watching something out of the ordinary, like a building lighting up and turning into something unexpected is enough. The projections need not be complex. I like this one, no metaphors are involved, just the creativity of an artist and the elegance of Samsung made such a beautiful show happen.